Friday, November 03, 2006

Yes, it really is like that

AdVerbatims, a new website I came across thanks to AdFreak, is collecting actual moronic quotes from real agency life. It's kind of like Overheard in the Office, only it hits so much closer to home. My favorites:

#143- "Quit asking smart questions and just do what the client says."
(Agency, Account Executive to Copywriter, discussing idiotic changes to an ad)

#196- "We should not aim to be conceptual or creative."
(Agency, Account Executive on the brief)

#145- "We are a small company. If we were a big company we would worry about what is best for the brand. Since we are small, we need to worry about the budget."
(Client, Marketing Manager)

#153- "I like it, but I just don't think a multinational company should be doing ads in felt tip."
(Client, on first presentation of a line drawing concept scamp)