Vidal Sassoon hair care, and one of the ways we're bringing the brand to life is by bringing actual Vidal Sassoon pop-up salons to unexpected places—like your local drug or grocery store—and surprising women with a transformative hair styling experience.
We're doubling down on the Chicago event this Thursday to make it extra special, and to help get the word out I was able to engage my friends Sara and Caitlin from 2 Moms Media (both of whom I met through this here blog). They are helping Vidal Sassoon throw a VIP preview party and promote the event. Follow along on Instagram and Twitter with the hashtag #VSChi or better yet, come to the flagship Walgreens at the corner of State & Lake between noon and 7pm this Thursday and get your hair done by a genuine Vidal Sassoon stylist.
I'm so excited for this event because I feel passionately about hair and its power to make women feel good about themselves, and this pop-up salon has really dramatized that for so many women. Discovering the Curly Girl Method made me love my hair for the first time, and cutting my curls super short a few months ago still garners me near-daily compliments (thank you Sonya!). But whether or not anyone says a word about my appearance, how I feel about my day is closely tied to how I feel I look. And how I feel about my look is at least 50% related to my hair.