The Vidal Sassoon Pop-Up Salon is coming!

Once in great a while my blog and my job intersect, and this week is one of those times. I've been helping work on the relaunch of Vidal Sassoon hair care, and one of the ways we're bringing the brand to life is by bringing actual Vidal Sassoon pop-up salons to unexpected places—like your local drug or grocery store—and surprising women with a transformative hair styling experience.

We're doubling down on the Chicago event this Thursday to make it extra special, and to help get the word out I was able to engage my friends Sara and Caitlin from 2 Moms Media (both of whom I met through this here blog). They are helping Vidal Sassoon throw a VIP preview party and promote the event. Follow along on Instagram and Twitter with the hashtag #VSChi or better yet, come to the flagship Walgreens at the corner of State & Lake between noon and 7pm this Thursday and get your hair done by a genuine Vidal Sassoon stylist.

I'm so excited for this event because I feel passionately about hair and its power to make women feel good about themselves, and this pop-up salon has really dramatized that for so many women. Discovering the Curly Girl Method made me love my hair for the first time, and cutting my curls super short a few months ago still garners me near-daily compliments (thank you Sonya!). But whether or not anyone says a word about my appearance, how I feel about my day is closely tied to how I feel I look. And how I feel about my look is at least 50% related to my hair.