It's all about me, me, me

Mere masstige isn't good enough anymore. Now consumers can personalize the most mundane consumer goods. From sneakers to M and Ms, companies have realized it isn't enough to have a premium product. It needs to be unique--ours alone. So parents can shop for personalized pacifiers at MyPacifier.com and sentimental nose-blowers can design their own Kleenex box. What's next, toilet paper customized with images of things and people we dislike?