It's not delivery...

It's da restaurant! DiGiorno Pizza is celebrating its new Ultimate line of "superpremium" pizzas with a pop-up pizza parlor on Michigan Avenue. I think pop-up retail is one of the most exciting areas of marketing, and I'm excited to see such a typically stodgy company (yes, one I've worked on) embrace a big idea.

Pop up retail courts the anti-Valentine's Day vote

I'd seen an ad for Altoids Anti-Valentine's Day shop, a pop-up retail concept that will be sampling their new dark chocolate covered mints to those cursing Cupid on florists' favorite holiday. The Chicago location is on Armitage, about a block from from Ethel's Chocolate Lounge.