Showing posts with label Huggies. Show all posts
Showing posts with label Huggies. Show all posts

Thursday, February 18, 2010

It's a potty party!

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As an established mom blogger, I get invited to a lot of daytime events. I miss 99% of them because I'm working, but since the invitation I received to the Huggies Pull-Ups Potty Party turned out to be for an open event, I sent Josh. He was tickled to be welcomed by the Edelman folks as Mr. Marketing Mommy and reported back that it was a well-run show, what with Ralph Covert from Ralph's World singing a potty dance song, free tutus and boas for the little girls, face painting and caricatures. His only gripes: A spent too much time scowling on the dance floor and too many of the snacks contained HFCS.
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I'm guessing event staffers won't be sporting these tees at the gym.
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She doesn't look too upset here. Perhaps cause she's a pottying champ.

Tuesday, July 28, 2009

Genius marketing move by Huggies Wipes

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This is what a trip to the Brown Cow looks like with a two year old who insists on having her "own cone" of chocolate ice cream. So I was happy to see Huggies had placed a stack of baby wipe samples at the cash register.
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Ah, but look closely. These aren't BABY wipes, they are HUGGIES SUPREME THICK N CLEAN HYPOALLERGENIC wipes. Apparently diaper wipe manufacturers have realized the market for baby wipes isn't going to grow very fast in a land where most moms stop at two children. The key to growing their brand is getting moms of potty-trained kids toting them around. And putting them in an ice cream parlor, where the need to wipe faces and hands is pretty much guaranteed? Freaking genius.
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Unfortunately I don't think any stain remover is going to get out the chocolate on A's dress. Ugh.