Wednesday, December 20, 2006

Here's why quotes don't work

I saw what I think was a Honda Element branded with Supermaid Cleaning Service today. The slogan on the side read "A more 'personal' kind of house cleaning." Now, maybe my mind's in the gutter, but when I see a word like "personal" called out in quotes, I start wondering if perhaps the Supermaid employees clean in the nude.

Judging from their website, I don't think the emphasis on personal was intentional.