Dove just launched a promotion inviting consumers (women, presumably) to create a commercial for Dove Cream Oil Body Wash...an ad that could run on the Oscars broadcast. They've provided an iMovie-like video editing program complete with stock photos, stock videos and stock music. And they're open to you uploading and using your own original music, video, photos and voice-overs.
Seems like a really fun--if time-consuming project. I wonder how many consumers will take the time and effort required to participate. I'm consider doing it myself, but as an Oglivy/OgilvyAction employee, I'm not eligible.
