Sunday, December 16, 2007

The bag's the thing

Check out this NY Times article on the rise of the indestructible shopping bag. No, not the canvas or string eco-shopping bag we're encouraged to take to the grocery store...

Apparently there is a parallel trend of mid-to-upscale specialty and department stores competing to offer the most save-and-reuse-worthy shopping bag on the market. Why? Because if you're toting your paperback and yogurt to work in a Sephora or Victoria's Secret bag (guilty!), you're a walking billboard for the store.