Share your breakfast

I had coffee and a bowl of cold rolled oats with milk and dried cherries for breakfast this morning. Before I dug in, I snapped this picture and uploaded it to Kellogg's Share Your Breakfast. For every breakfast "shared," they'll provide breakfast to a hungry child.

Just snap a picture with your camera phone and text the word SHARE with the photo or a description of your breakfast to 21534.

I think it's a great cause marketing program with a compelling social media component. And I'm not just saying that because it came out of my agency, Leo Burnett. (I didn't work on it personally.)