But I'll start with what's
The image at the center of the ad, with the image of nature superimposed over the battery window, it's fine. It makes literal sense of the association. The headline, "Get a $10 reward and explore America's National Parks through Energizer" is a bit of an overpromise as $10 doesn't even pay half of the entry fee for one vehicle at Yellowstone. But the worst part of this ad--by far--is the completely baffling use of a city harbor and skyline. Hell, the water takes up half the page! If anyone can explain this staid image's connection to National Parks, to battery usage, even to cash rewards, I'm all ears.