Many of the stores are places we regularly frequent (The Book Table, Sugar Fixe, Pumpkin Moon and Penzey's Spices), but there were a few new restaurants and some retail outlets I've never been to before, so experiencing them in a casual and friendly way let me get a glimpse around without feeling guilty about leaving fairly quickly. It seems like a good marketing strategy too--get a lot of shoppers milling around downtown Oak Park and popping into every shop on Lake Street and Marion. What surprised me was how few merchants included a shop sticker, coupon or flier with their cookie. Most handed out cookies from Bleeding Heart Bakery, Prairie Bread Kitchen and Cheryl's--all lovely local treats, but why not staple a 20% off store coupon to that baggie?Even before they got their faces painted with Stars of David and dreidels at Potbelly's it was a lot of fun for the girls--particularly after they figured out a method of receiving treats that maximized both of their participation. The highlight of the day, aside from running into friends, was watching a sleight of hand magician use Zoe as his assistant.
Also, it was about 50 degrees out there. Where's winter? It's December!
1 comments:
I agree about the event & the lack of labeling on the cookies. I had a great cookie & there was a tiny sticker with a logo, but I have no idea which store gave it to me. We did get a $10 gift certificate with the cookie from the hair place by the UPS store. But it was really fun, if exhausting, for our little family. I'd do it again next year!
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