Showing posts with label Olympics. Show all posts
Showing posts with label Olympics. Show all posts

Saturday, February 13, 2010

Happy Valentine's Day

All I want for Valentine's Day is a quiet moment to enjoy the Ugly Truffles I bought last weekend with a cup of cappuccino from our Nespresso machine.

I'm getting 45 minutes of peace and quiet right now as A's asleep and Z's upstairs reading yet another beginner chapter book (hurray for reading skills!).

The silence is welcome after this action-packed week. Monday: Hebrew class. Tuesday: neighbors over for dinner and the surprise birthday cake I whipped up for Josh. Wednesday: 3 hour preschool board meeting. Thursday: blogger lunch at Frontera Grill with Stonyfield Farms CE-Yo Gary Hirshberg and Josh's birthday dinner at Gaetano's. Friday: stayed up too late watching the Olympic Opening Ceremonies. Saturday morning: Tot Shabbat, Whole Foods, a local Winter Farmer's Market and the Lincoln Elementary Carnival. It's only 2pm and all I want to to with the rest of my day is organize the basement playroom.

Wednesday, September 02, 2009

My work is in the news today

For the last few months, I've been working on the marketing activation for Procter and Gamble's U.S. Olympic Team sponsorship, and I'm thrilled to see my work getting mentioned in publications around the company, including the New York Times!

Check out this quote from Sports Business Daily, which calls out the theme line I wrote.

The company will support the deal with advertising on NBC during the '10 Vancouver Games using the theme "Look Like the World is Watching" to promote its beauty products. The theme is designed to draw a parallel between the performance qualities of beauty products like Olay, which can help women look their best, in the same way the performance abilities of Olympians help those athletes look their best before the world. P+G is in final negotiations with a number of female athletes who will be used in the campaign. In addition to the commercials, the company also will activate at retail. Those plans are in development, but Perry said, "We will be loud and proud with the participating brands whether it will be packaging or multi-brand, in-store displays."
Hopefully I'll make it to NYC for an athlete photoshoot later this month. Don't know yet if I'll get to go to the Games in Vancouver, but a girl can hope! Regardless, you'll be seeing my team's work in magazines and stores across the country in February. Have I mentioned how much I love my team? Because I do. I'm really lucky to work with such great, talented people.