Check out this quote from Sports Business Daily, which calls out the theme line I wrote.
Hopefully I'll make it to NYC for an athlete photoshoot later this month. Don't know yet if I'll get to go to the Games in Vancouver, but a girl can hope! Regardless, you'll be seeing my team's work in magazines and stores across the country in February. Have I mentioned how much I love my team? Because I do. I'm really lucky to work with such great, talented people.
The company will support the deal with advertising on NBC during the '10 Vancouver Games using the theme "Look Like the World is Watching" to promote its beauty products. The theme is designed to draw a parallel between the performance qualities of beauty products like Olay, which can help women look their best, in the same way the performance abilities of Olympians help those athletes look their best before the world. P+G is in final negotiations with a number of female athletes who will be used in the campaign. In addition to the commercials, the company also will activate at retail. Those plans are in development, but Perry said, "We will be loud and proud with the participating brands whether it will be packaging or multi-brand, in-store displays."
