Thursday, September 28, 2006

New business

I'm in the thick of a new business pitch at work, which means lots of meetings, high anxiety and the stress of trying to be new and different and creative when it seems like everything's been done before. That said, I think our team is coming up with some kickass concepts for the consumer packaged goods company that will remain nameless (Hey, I don't want to get Dooced).

What's interesting about this particular pitch is that I am both the marketer and the target audience for the product we're trying to sell: the "Gatekeeper Mom." The woman who reads labels, monitors what her kids eat and tries to avoid the big baddies: sugar, trans fats and preservatives. I probably go further than most, choosing organics when possible and avoiding processed foods as much as possible.

Anyway, this process has got me thinking about the brands I do trust. The ones that not only make it past my gate but onto our plates again and again.

Brown Cow yogurts
I'm a particularly partial to their Low Fat Yogurt with Fruit and Whole Grains. No bovine growth hormone, no high fructose corn syrup, no artificial anything.

Yo Baby yogurt by Stonyfield Farms
The drinkable yogurts are perfect for on-the-go, the cereal yogurts include iron and even the regular yogurts combine great taste with organic whole milk yogurt. Z asks for them by name.

Annie's Homegrown
Mac & Cheese
While all of Annie's natural and organic macaroni and cheese products are great (I like them almost as much as Z does), the individual servings of microwavable mac & cheese let us make just the right amount of food for our toddler's appetite.

Cheerios, Grape-Nuts and Weetabix
One of these three breakfast cereals is in my bowl every single weekday morning. I like peaches and berries on top, but if they aren't in season, I'll put peanut butter on my Cheerios and Weetabix and raisins on my Grape-Nuts. Yeah, the PB sounds weird, but I've converted others. Ask Franny (if she ever gets her blog up).

Edy's Slow Churned Light Ice Cream
It really doesn't taste lower in fat or calories. Even Josh agrees. I love this stuff even though my agency pitched it a while ago and didn't win the business.

Trader Joe's anything
'Nough said.

The newest addition to my list of favorites, Vruit is a fruit and vegetable juice drink available in smallist shelf-stable cartons. Our family physician recommended it. We mix it with water for Z when she demands "juz."