Meaningful marketing

For every friend or family member who has ever accused my industry of just "telling me to keep buying crap," I present this summary of what people find meaningful and how successful brands have tapped those insights to create meaningful marketing and meaningful brands. It is from Idea Sandbox's review of Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, and it's great inspiration for me as my agency heads into planning for 2008 for so many of our brands.