Monday, February 05, 2007

Salon outs Annie's

Okay, after reading Salon's The bunny vs. the blue box the mommy in me feel a little less wholesome. But the marketer in me is awestruck. Why? Because Annie's products, from the ubiquitous white-not-orange mac and cheese to the cheddar bunnies and salad dressings, are in every one of my friends' cabinets. And mine. Annie's mac and cheese and nitrate-free hot dogs are the fall-back kid food at many of our get-togethers, last night's Super Bowl party included.