Friday, October 20, 2006

What I believe

It is rare that I'm given the opportunity to do good as a marketer, but I am so excited about a program idea I've developed for a new business pitch. We were asked to come up with a cause marketing idea that would appeal to moms and focus on health and wellness for kids. I won't give away the specifics of the idea, but it is something I really, truly believe in. I'm hoping that the marketing muscle of this powerful brand can help start a movement for play. As I mentioned a few days ago, the AAP has released a study that says child-based, unstructured play is under threat from parents' desires to create superkids and the pressure schools are under to raise academic test scores. I read the report (click the PDF link within the press release), and I strongly urge every parent and educator to do so also. It reinforced my commitment to give Z the same long afternoons of creative playtime I enjoyed as a kid.