Thursday, October 26, 2006

Why I'm needed

I saw this point-of-sale poster at a cell phone shop in the Merchandise Mart. Did the agency (or in-house shop) that created it forget to hire a copywriter? A proofreader? An account executive capable of spelling his own client's name correctly? And the best part is that Verizon is misspelled right underneath the Verizon logo!

I realize this picture isn't the best quality, but I took it with my Samsung phone (from T-Mobile).