First Starbucks CEO Howard Schultz scored a PR coup (and bumped up his stock price) by announcing that he's closing all locations for three hours of barista training on Tuesday, February 26. Then Dunkin Donuts stole his thunder by giving away free lattes in Chicago (and 99¢ lattes elsewhere) while Starbucks was shuttered.
Not to be left out, McDonald's is celebrating Leap Day today and tomorrow by giving away free McSkillet breakfast burritos with every morning drink purchase. (You can get a free small cup of coffee at McDonald's every Monday morning.)
The coffee wars are most definitely on.
