Tuesday, July 28, 2009

Genius marketing move by Huggies Wipes

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This is what a trip to the Brown Cow looks like with a two year old who insists on having her "own cone" of chocolate ice cream. So I was happy to see Huggies had placed a stack of baby wipe samples at the cash register.
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Ah, but look closely. These aren't BABY wipes, they are HUGGIES SUPREME THICK N CLEAN HYPOALLERGENIC wipes. Apparently diaper wipe manufacturers have realized the market for baby wipes isn't going to grow very fast in a land where most moms stop at two children. The key to growing their brand is getting moms of potty-trained kids toting them around. And putting them in an ice cream parlor, where the need to wipe faces and hands is pretty much guaranteed? Freaking genius.
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Unfortunately I don't think any stain remover is going to get out the chocolate on A's dress. Ugh.

1 comments:

RookieMom Whitney said...

About a year ago, Pampers asked me to review their revamped diaper/wipes strategy. Being a MommyBloggerWhore, I said yes. The wipes they sent me, which I am now hooked on, by the way, because I like the way they smell, are called Clean and Go, or something like that. They are targeted at the 2+ crowd, and I was totally baffled by the packaging. I wanted to make sure they were ok for ass wiping, and weren't, like Wet Ones, just for hands and cheeks. There is nothing on the package that tells you that it's a wipe for butts. It's on shelf in the diaper area, positioned as the wipe that goes with size 4 or bigger diapers. I do wipe butts with them, because somehow I believe that anything by Pampers is for butts.