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At 9:20pm, nearly 9 1/2 hours after our original departure time, United finally took us off the plane for good and canceled our flight.
It sucked, royally. And I used my Blackberry to tweet my growing frustration. I included @UnitedAirlines, the official Twitter ID for United in many of my tweets, and I suspect someone out there was listening, because minutes after my final, frustrated update, I received an email to my personal email address expressing "sincere apologies for the experience you had on Flight 680 on July 29, 2009." Even better, United offered me my choice of make-good gifts. My colleagues, neither of whom made their suffering known to the Twittersphere (is that even a word?), did not receive an email or the promise of a $150 flight credit or 7000 bonus miles.
So there you have it, Twitter-doubters. There's more to micro-blogging than letting people know what you're having for dinner.
7/31/09 @11:02 update: turns out the colleague in First Class, the one who's a super-duper Platinum Double-Plus Rewards Member, also got a credit. A $200 credit. The gal sitting back in Economy with me is furiously penning her letter.