Now this is a brilliant move. P&G is going after a much younger audience for its fiber product by pitching it like a beauty brand. With colonics on the verge of going mainstream, I suppose its only natural for a mainstream supplement to try making an entrance through the exit door. The tagline, if you can't read it here, is "Beautify your inside."
Wednesday, March 21, 2007
A gutsy move for P&G
Now this is a brilliant move. P&G is going after a much younger audience for its fiber product by pitching it like a beauty brand. With colonics on the verge of going mainstream, I suppose its only natural for a mainstream supplement to try making an entrance through the exit door. The tagline, if you can't read it here, is "Beautify your inside."
