Sunday, January 06, 2008

Can Clorox go green?

If you were outraged to hear Burt's Bees sold out to Clorox, read this article in the NY Times. Perhaps we should be encouraged that big consumer products companies are embracing eco-friendly practices. Personally, I think it's great that these big CPG organizations are stepping beyond greenwashing and focusing on the potentially profitability of sustainable products.