But you don't have to be a marketer to be appalled by the interior of Oak Park's Petersen's Pharmacy. This is a store owned by a dedicated pharmacist (the kind who will mix up compounds to order) who obviously doesn't give a damn about the presentation of the typically very profitable drugstore "front-of-store," the area dedicated to non-prescription items like healthy and beauty products, candy and incidentals.
This permanent Medela display is nearly toppling over. $300 breast pumps are stacked on top of VitaminWater and breastfeeding supplies are all jumbled together. Since there is a thriving midwife practice in the building, these high-profit items should be more artfully displayed.
Does choosing your pain reliever from a chaotic shelf inspire confidence? None of the medicine had expired, but most have undergone packaging updates since these boxes were printed.
And the piece de resistance, a 20 year old bottle of Perma Soft conditioner.
3 comments:
LOL! Oh man. I can just see it sitting next to a bottle of Body on Tap.
Yikes!
You should covertly re-merchandise his shop a little each time you go in there.
Oh my goodness we have a Gil Drugs in our downtown area JUST like that. I feel like I'm stepping back in time when I go in there!
Steph
I agree, and often wonder why they don't spend an hour decluttering and cleaning. In their defense though, Peterson's gives discounts patients of area clinics. When I did a year of AmeriCorps with PCC, Peterson's really helped me afford my medicine.
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