Tuesday, August 22, 2006


What do you do when your primary client abruptly decides to stop supporting a brand? When they let their marketing staff go and you, as an agency creative, suddenly have nothing to do?
You grieve. You grieve for the loss of clients you liked and respected personally and professionally. You grieve for the gravitational center that rallied agency team members around a common cause. And perhaps most of all, you grieve for the underdog brand -- the distant #2 -- that inspired your creativity.

Thank goodness the work is portfolio quality.