Monday, January 08, 2007


I've got a bad case of I-wish-I'd-thought-of-that. Advertising for Peanuts commends O&M Mumbai for this brilliant Kleenex ad. A teen magazine's agony column...printed on Kleenex tissue. "This new school of advertising is smart but it's also relevant, it's true, it actually sells the product and best of all it's not really even advertising."